Social Media Strategy.
A clear, intentional roadmap for showing up online — built around your brand, your community, and the way you want to grow.
Most businesses aren't struggling because they're bad at what they do. They're struggling because nobody taught them how to talk about it online.
You're posting when you remember. Using sounds that were trending three weeks ago. Writing captions in a rush and never quite sure if any of it is actually working. Sound familiar?
The Social Media Strategy service is a focused, one-off project that changes all of that. In three weeks, you'll go from guessing to knowing — what to post, where to post it, who you're talking to, and exactly how your brand should sound. Whether you're managing your own social media or planning to hand it over, this is where it starts.
Stop posting and hoping. Start showing up with a plan.
What you'll walk away with:
A strategy document that covers everything you need to show up consistently and confidently — no fluff, no filler, just a clear plan you'll actually use.
✔ Platform audit & recommendations - an honest look at where you currently are and which platforms are worth your energy (and which aren't).
✔ Audience profile - a clear picture of who your ideal customer is, what they care about, and how they make decisions.
✔ Content pillars - the three to five core themes every piece of content you create will ladder back to. This is what makes your feed feel cohesive instead of random.
✔ Tone of voice guide - how your brand sounds in a caption, a story, a comment reply. The words you use and the ones you don't.
✔ Posting framework - how often to post, what types of content to mix in, and a monthly structure you can follow without starting from scratch every time.
✔ 30-day content starter plan - a ready-to-use content calendar so you can hit the ground running the moment we hand over the strategy.
How It Works
Every client relationship starts with slowing down, asking the right questions, and making sure we understand your business before we say a single word on your behalf.
1. Discover
We start with a 60-minute deep dive into your business - your story, your goals, your audience, your competitors, and what's felt on and off-brand in the past. This is where I ask all the questions other agencies skip.
2. Development
I take everything away and build your strategy. This takes around two weeks — long enough to do it properly, short enough that you're not waiting around.
3. Deliver
We get back together to walk through the strategy so you understand every part of it, not just receive a document. You'll leave the call knowing exactly what to do next. Revisions are included — we don't close out until it feels exactly right.
Is this right for you?
This service is built for businesses that are:
Starting from scratch and want to get it right from the beginning rather than unpicking bad habits later on.
Already posting but flying blind — no real plan, inconsistent content, not sure what's working or why.
Ready to hand social media over to someone and want a solid strategy in place before management begins. (Good news: the Social Media Management service picks up exactly where this leaves off.)
What this isn't…
A strategy that sits in a folder and never gets used. Everything I build is written in plain language, designed to be actioned — by you, by your team, or by me.
Get in Touch
If this sounds like what your business has been missing, let's start with a conversation — no pressure, no jargon, just a chance to see if we're a good fit.
